{
 "name": "BI & Spreadsheet Analytics Pricing Index",
 "period": "2026-07",
 "published": "2026-07-26",
 "publisher": "DataHub Pro",
 "url": "https://www.datahubpro.co.uk/bi-pricing-index",
 "licence": "CC BY 4.0 - free to reuse with attribution to DataHub Pro",
 "methodology": "Every price is taken from the vendor's own public pricing page on the verification date, in the currency the vendor quotes. Where annual billing carries a discount, the annual rate is used, because that is the rate a buyer comparing plans is shown. The two normalised columns model a team of 5 and a team of 25 using the product for twelve months, counting every charge the vendor applies at that scale: per seat, per editor, per client and per data source. seat_scaling_multiplier is the ratio between them and isolates how much of a plan's cost is driven by headcount. Where a vendor does not publish a price in a form readable from the page, the row is included with a null value and flagged, never estimated. Currency is not converted; EUR and GBP plans are marked. DataHub Pro is the publisher's own product and is listed on identical terms.",
 "scenarios": {
  "small_team_seats": 5,
  "growing_team_seats": 25,
  "months": 12
 },
 "rows": [
  {
   "vendor": "DataHub Pro",
   "plan": "Free",
   "pricing_model": "flat",
   "headline_price": 0,
   "unit": "workspace/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 0,
   "cost_25_seats_12mo_usd": 0,
   "seat_scaling_multiplier": null,
   "cost_driver_note": "15 tools, 3 AI queries/day. Unlimited users on the workspace.",
   "source_url": "https://www.datahubpro.co.uk/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "DataHub Pro",
   "plan": "Pro",
   "pricing_model": "flat",
   "headline_price": 14.99,
   "unit": "workspace/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 149,
   "cost_25_seats_12mo_usd": 149,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "Flat per workspace, not per seat. $149 billed annually.",
   "source_url": "https://www.datahubpro.co.uk/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Microsoft Power BI",
   "plan": "Free",
   "pricing_model": "per seat",
   "headline_price": 0,
   "unit": "user/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 0,
   "cost_25_seats_12mo_usd": 0,
   "seat_scaling_multiplier": null,
   "cost_driver_note": "1 GB per user; cannot share to non-Pro users.",
   "source_url": "https://powerbi.microsoft.com/en-us/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Microsoft Power BI",
   "plan": "Pro",
   "pricing_model": "per seat",
   "headline_price": 9.99,
   "unit": "user/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 599.4,
   "cost_25_seats_12mo_usd": 2997.0,
   "seat_scaling_multiplier": 5.0,
   "cost_driver_note": "Annual subscription required; 10 GB per user.",
   "source_url": "https://powerbi.microsoft.com/en-us/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Tableau",
   "plan": "Cloud Standard",
   "pricing_model": "per seat",
   "headline_price": 15.0,
   "unit": "user/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 900.0,
   "cost_25_seats_12mo_usd": 4500.0,
   "seat_scaling_multiplier": 5.0,
   "cost_driver_note": "Billed annually. GBP list is £12/user/mo.",
   "source_url": "https://www.tableau.com/pricing/teams-orgs",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Tableau",
   "plan": "Cloud Enterprise",
   "pricing_model": "per seat",
   "headline_price": 35.0,
   "unit": "user/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 2100.0,
   "cost_25_seats_12mo_usd": 10500.0,
   "seat_scaling_multiplier": 5.0,
   "cost_driver_note": "Billed annually.",
   "source_url": "https://www.tableau.com/pricing/teams-orgs",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Tableau",
   "plan": "Tableau Next",
   "pricing_model": "per seat",
   "headline_price": 40.0,
   "unit": "user/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 2400.0,
   "cost_25_seats_12mo_usd": 12000.0,
   "seat_scaling_multiplier": 5.0,
   "cost_driver_note": "Billed annually.",
   "source_url": "https://www.tableau.com/pricing/teams-orgs",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Looker Studio",
   "plan": "Free",
   "pricing_model": "free",
   "headline_price": 0,
   "unit": "user/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 0,
   "cost_25_seats_12mo_usd": 0,
   "seat_scaling_multiplier": null,
   "cost_driver_note": "No SLA, no support, no managed access control.",
   "source_url": "https://lookerstudio.google.com/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Looker Studio",
   "plan": "Pro",
   "pricing_model": "per seat",
   "headline_price": 9.0,
   "unit": "user/project/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 540.0,
   "cost_25_seats_12mo_usd": 2700.0,
   "seat_scaling_multiplier": 5.0,
   "cost_driver_note": "Charged per user PER PROJECT — multiplies again with project count.",
   "source_url": "https://costbench.com/software/business-intelligence/looker-studio/",
   "verified_from_vendor_page": false
  },
  {
   "vendor": "Metabase",
   "plan": "Open Source",
   "pricing_model": "self-hosted",
   "headline_price": 0,
   "unit": "flat",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 0,
   "cost_25_seats_12mo_usd": 0,
   "seat_scaling_multiplier": null,
   "cost_driver_note": "Unlimited users. You take on hosting and maintenance instead.",
   "source_url": "https://www.metabase.com/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Metabase",
   "plan": "Starter (Cloud)",
   "pricing_model": "base + seat",
   "headline_price": 100.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 1200.0,
   "cost_25_seats_12mo_usd": 2640.0,
   "seat_scaling_multiplier": 2.2,
   "cost_driver_note": "First 5 users included, then $6/user/mo.",
   "source_url": "https://www.metabase.com/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Metabase",
   "plan": "Pro (Cloud)",
   "pricing_model": "base + seat",
   "headline_price": 575.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 6900.0,
   "cost_25_seats_12mo_usd": 9060.0,
   "seat_scaling_multiplier": 1.31,
   "cost_driver_note": "First 10 users included, then $12/user/mo.",
   "source_url": "https://www.metabase.com/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Metabase",
   "plan": "Enterprise",
   "pricing_model": "custom quote",
   "headline_price": null,
   "unit": "yr",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 20000.0,
   "cost_25_seats_12mo_usd": 20000.0,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "Quoted from $20,000/year. Custom — excluded from the self-serve spread.",
   "source_url": "https://www.metabase.com/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Databox",
   "plan": "Free",
   "pricing_model": "flat",
   "headline_price": 0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 0,
   "cost_25_seats_12mo_usd": 0,
   "seat_scaling_multiplier": null,
   "cost_driver_note": "3 data sources, 50 AI credits/mo.",
   "source_url": "https://www.databox.com/pricing",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Databox",
   "plan": "Analyst",
   "pricing_model": "flat",
   "headline_price": 64.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 768.0,
   "cost_25_seats_12mo_usd": 768.0,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "5 data sources. Individual plan; seats are not the cost driver.",
   "source_url": "https://www.databox.com/pricing",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Databox",
   "plan": "Pro",
   "pricing_model": "flat + source",
   "headline_price": 159.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 1908.0,
   "cost_25_seats_12mo_usd": 1908.0,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "3 sources included, then $5.60/mo per extra source.",
   "source_url": "https://www.databox.com/pricing",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Databox",
   "plan": "Growth",
   "pricing_model": "flat + source",
   "headline_price": 399.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 4788.0,
   "cost_25_seats_12mo_usd": 4788.0,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "Billed annually. $5.60/mo per extra source.",
   "source_url": "https://www.databox.com/pricing",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Geckoboard",
   "plan": "Essentials",
   "pricing_model": "base + editor",
   "headline_price": 79.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 1908.0,
   "cost_25_seats_12mo_usd": 6708.0,
   "seat_scaling_multiplier": 3.52,
   "cost_driver_note": "1 editor included, then $20/editor/mo. Viewers unlimited and free.",
   "source_url": "https://www.geckoboard.com/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Geckoboard",
   "plan": "Performance",
   "pricing_model": "base + editor",
   "headline_price": 319.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 3828.0,
   "cost_25_seats_12mo_usd": 9108.0,
   "seat_scaling_multiplier": 2.38,
   "cost_driver_note": "3 editors and 20 dashboards included; $20 per extra editor/mo.",
   "source_url": "https://www.geckoboard.com/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Klipfolio",
   "plan": "Base",
   "pricing_model": "flat",
   "headline_price": 120.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 1440.0,
   "cost_25_seats_12mo_usd": 1440.0,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "Unlimited users, 3 dashboards, 4-hour refresh.",
   "source_url": "https://www.klipfolio.com/pricing",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Klipfolio",
   "plan": "Grow",
   "pricing_model": "flat",
   "headline_price": 190.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 2280.0,
   "cost_25_seats_12mo_usd": 2280.0,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "Unlimited users, 10 dashboards, hourly refresh.",
   "source_url": "https://www.klipfolio.com/pricing",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Klipfolio",
   "plan": "Team",
   "pricing_model": "flat",
   "headline_price": 310.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 3720.0,
   "cost_25_seats_12mo_usd": 3720.0,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "Unlimited users, 20 dashboards, 15-minute refresh.",
   "source_url": "https://www.klipfolio.com/pricing",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Klipfolio",
   "plan": "Team+",
   "pricing_model": "flat",
   "headline_price": 600.0,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 7200.0,
   "cost_25_seats_12mo_usd": 7200.0,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "Unlimited users, 40 dashboards.",
   "source_url": "https://www.klipfolio.com/pricing",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "AgencyAnalytics",
   "plan": "Core",
   "pricing_model": "per client",
   "headline_price": 20.0,
   "unit": "client/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 1200.0,
   "cost_25_seats_12mo_usd": 1200.0,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "Billed annually. Staff seats unlimited — 5 client accounts modelled.",
   "source_url": "https://agencyanalytics.com/pricing",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Whatagraph",
   "plan": "Max",
   "pricing_model": "flat",
   "headline_price": 699.0,
   "unit": "mo",
   "currency": "EUR",
   "cost_5_seats_12mo_usd": 8388.0,
   "cost_25_seats_12mo_usd": 8388.0,
   "seat_scaling_multiplier": 1.0,
   "cost_driver_note": "Billed annually. 50+ source credits. Priced in EUR.",
   "source_url": "https://whatagraph.com/pricing",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Ajelix",
   "plan": "Lite",
   "pricing_model": "per seat",
   "headline_price": 39.0,
   "unit": "user/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 1920.0,
   "cost_25_seats_12mo_usd": 9600.0,
   "seat_scaling_multiplier": 5.0,
   "cost_driver_note": "$32/user/mo billed annually.",
   "source_url": "https://ajelix.com/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Ajelix",
   "plan": "Pro",
   "pricing_model": "per seat",
   "headline_price": 99.0,
   "unit": "user/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 4920.0,
   "cost_25_seats_12mo_usd": 24600.0,
   "seat_scaling_multiplier": 5.0,
   "cost_driver_note": "$82/user/mo billed annually.",
   "source_url": "https://ajelix.com/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Ajelix",
   "plan": "Max",
   "pricing_model": "per seat",
   "headline_price": 199.0,
   "unit": "user/mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": 9900.0,
   "cost_25_seats_12mo_usd": 49500.0,
   "seat_scaling_multiplier": 5.0,
   "cost_driver_note": "$165/user/mo billed annually.",
   "source_url": "https://ajelix.com/pricing/",
   "verified_from_vendor_page": true
  },
  {
   "vendor": "Zoho Analytics",
   "plan": "Basic",
   "pricing_model": "per seat tiers",
   "headline_price": null,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": null,
   "cost_25_seats_12mo_usd": null,
   "seat_scaling_multiplier": null,
   "cost_driver_note": "2 users / 0.5M rows. Price rendered client-side and not readable from the page.",
   "source_url": "https://www.zoho.com/analytics/pricing.html",
   "verified_from_vendor_page": false
  },
  {
   "vendor": "Zoho Analytics",
   "plan": "Standard",
   "pricing_model": "per seat tiers",
   "headline_price": null,
   "unit": "mo",
   "currency": "USD",
   "cost_5_seats_12mo_usd": null,
   "cost_25_seats_12mo_usd": null,
   "seat_scaling_multiplier": null,
   "cost_driver_note": "5 users / 1M rows. Price not readable from the page.",
   "source_url": "https://www.zoho.com/analytics/pricing.html",
   "verified_from_vendor_page": false
  }
 ]
}