KPI Dashboard Template
A one-page board of headline metrics with sparklines and period-on-period deltas.
KPI Dashboard Template is a free Excel workbook: 4 sheets, 175 live formulas and realistic sample data throughout, 16 KB as .xlsx.
The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.
A look inside
This is a real slice of the KPIs sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.
| # | KPI | =Data!A2 | =Data!A3 | =Data!A4 | =Data!A5 | =Data!A6 | =Data!A7 |
|---|---|---|---|---|---|---|---|
| 2 | Revenue | =Data!B2 | =Data!B3 | =Data!B4 | =Data!B5 | =Data!B6 | =Data!B7 |
| 3 | Gross margin % | =IFERROR((Data!B2-Data!C2)/Data!B2,0) | =IFERROR((Data!B3-Data!C3)/Data!B3,0) | =IFERROR((Data!B4-Data!C4)/Data!B4,0) | =IFERROR((Data!B5-Data!C5)/Data!B5,0) | =IFERROR((Data!B6-Data!C6)/Data!B6,0) | =IFERROR((Data!B7-Data!C7)/Data!B7,0) |
| 4 | Operating profit | =Data!B2-Data!C2-Data!D2 | =Data!B3-Data!C3-Data!D3 | =Data!B4-Data!C4-Data!D4 | =Data!B5-Data!C5-Data!D5 | =Data!B6-Data!C6-Data!D6 | =Data!B7-Data!C7-Data!D7 |
| 5 | Operating margin % | =IFERROR((Data!B2-Data!C2-Data!D2)/Data!B2,0) | =IFERROR((Data!B3-Data!C3-Data!D3)/Data!B3,0) | =IFERROR((Data!B4-Data!C4-Data!D4)/Data!B4,0) | =IFERROR((Data!B5-Data!C5-Data!D5)/Data!B5,0) | =IFERROR((Data!B6-Data!C6-Data!D6)/Data!B6,0) | =IFERROR((Data!B7-Data!C7-Data!D7)/Data!B7,0) |
| 6 | Customers | =Data!G2 | =Data!G3 | =Data!G4 | =Data!G5 | =Data!G6 | =Data!G7 |
| 7 | Monthly churn % | =IFERROR(Data!F2/Data!G2,0) | =IFERROR(Data!F3/Data!G3,0) | =IFERROR(Data!F4/Data!G4,0) | =IFERROR(Data!F5/Data!G5,0) | =IFERROR(Data!F6/Data!G6,0) | =IFERROR(Data!F7/Data!G7,0) |
| 8 | CAC | =IFERROR(Data!H2/Data!E2,0) | =IFERROR(Data!H3/Data!E3,0) | =IFERROR(Data!H4/Data!E4,0) | =IFERROR(Data!H5/Data!E5,0) | =IFERROR(Data!H6/Data!E6,0) | =IFERROR(Data!H7/Data!E7,0) |
| 9 | Months of cash | =IFERROR(Data!I2/MAX(1,Data!C2+Data!D2-Data!… | =IFERROR(Data!I3/MAX(1,Data!C3+Data!D3-Data!… | =IFERROR(Data!I4/MAX(1,Data!C4+Data!D4-Data!… | =IFERROR(Data!I5/MAX(1,Data!C5+Data!D5-Data!… | =IFERROR(Data!I6/MAX(1,Data!C6+Data!D6-Data!… | =IFERROR(Data!I7/MAX(1,Data!C7+Data!D7-Data!… |
What’s in the file
What it explains
- A KPI needs a target, a direction and an owner
- Read the trend before the value
- Why churn and CAC are on here
Download it
The workbook is free with a DataHub Pro account. Free accounts download three templates and keep them forever — re-downloading one you already have never counts again. Pro accounts get all 141.
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<a href="https://www.datahubpro.co.uk/excel-templates/kpi-dashboard">KPI Dashboard Template</a> — free Excel template from DataHub Pro
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