Mailchimp Dashboard & Live Metrics
Total audience size, average open and click rates across your last 50 campaigns, campaigns sent in 30 days — plus every campaign report as a dataset.
Mailchimp connects to DataHub Pro with an API token or key you paste in and gives you 4 live metrics (Audience Size, Avg Open Rate (%), Avg Click Rate (%)…) and a dataset that refreshes in place, refreshed daily (hourly available). Setup is 4 steps and takes a few minutes.
Once connected, one click builds a live dashboard from it, the numbers land in My Metrics with history and alerts, and you can ask Claude or ChatGPT about them through the built-in MCP server. No CSV exports, no re-uploads.
What you get
Metrics it tracks
- Audience Size — a saved metric with history, a sparkline, goals and alerts.
- Avg Open Rate (%) — a saved metric with history, a sparkline, goals and alerts.
- Avg Click Rate (%) — a saved metric with history, a sparkline, goals and alerts.
- Campaigns Sent (30d) — a saved metric with history, a sparkline, goals and alerts.
The dataset
A dataset in Files that is replaced in place on every sync. The file id never changes, so a dashboard pointed at it is a live dashboard, a metric defined on it is a live metric, and a scheduled report built on it sends fresh numbers.
How to connect Mailchimp
- In Mailchimp click your profile (bottom left) → Account & billing → Extras → API keys.
- Click Create A Key, give it a name and copy the key — it ends in your data centre, e.g. -us21.
- Paste the whole key here. It reads your audiences and campaign reports; it cannot send anything.
- Connect. Rates are averaged over your last 50 sent campaigns, so a new account may show 0 until one goes out.
What the app asks for
| API key | Account → Extras → API keys → Create A Key. Paste the whole key, including the -us… suffix. …-us21 |
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What you can build on it
- A live dashboard in one click — every metric becomes a card with its value, change since last sync and a sparkline; a dataset gets the auto-built dashboard. Share it by link, embed it, or put it on a TV.
- Goals and alerts — set a target on any metric and get an email when it crosses a line or moves more than 10%.
- Scheduled reports — a branded weekly or monthly report that sends itself with the latest numbers.
- Ask your data — a grounded AI analyst in the app, and the same data available to Claude or ChatGPT through the MCP server.
See the 48 dashboard designs →
Questions
Does connecting Mailchimp need OAuth or an app approval?
No. Mailchimp connects with an API token or key you paste in. There is no OAuth app to register, no review queue and nothing to install. Credentials are encrypted before they reach the database and are never displayed again.
How often does Mailchimp data refresh?
By default daily. You can set every hour, every six hours, daily per connection, and there is a Sync now button for the moment you want it. Every sync replaces the dataset in place, so any dashboard, metric or scheduled report built on it simply shows the new numbers.
Is the Mailchimp connector free?
Uploading files and building dashboards is free. Live connectors — sources that refresh themselves — are on the Pro plan at $19.99 per seat, which includes every connector on this page, unlimited dashboards, scheduled reports and white-label sharing. Databox charges $159 a month for the equivalent tier.
Other connectors
Your Mailchimp numbers, live, for $19.99
Connect it in a few minutes. A dashboard that refreshes itself, metrics with history and alerts, and reports that send themselves.
Connect Mailchimp →