Press & media kit
Everything a journalist or blogger needs to write about DataHub Pro — logos, screenshots, founder bio, fact sheet, story angles, ready-to-quote statements. Direct line to the founder for any question not answered here: hello@datahubpro.co.uk.
One-line description
DataHub Pro is an AI analytics platform for spreadsheets — from $14.99/mo, built for SaaS founders, agencies and finance teams who need real analytics without an enterprise BI contract.
Fact sheet
- Company
- DataHub Pro Ltd
- HQ
- London, United Kingdom
- Founded
- 2026
- Founder & CTO
- Dr Waqas Rafique
- Funding
- Self-funded / bootstrapped
- Team
- Founder + small extended team
- Pricing
- from $14.99/mo, flat. 7-day free trial. No annual contract.
- Categories
- Business intelligence, AI analytics, spreadsheet, forecasting, dashboards
- Live URL
- www.datahubpro.co.uk
- Demo
- datahubpro.co.uk/demo
- Free tools (no signup)
- Forecasting calculator · Anomaly detector · Cohort retention tool
- Press contact
- hello@datahubpro.co.uk
Boilerplate (50 / 100 / 250 words)
50 words
DataHub Pro is a UK-built AI analytics platform for spreadsheets. Drop in Excel or CSV files and get KPI dashboards, forecasting, cohort retention, RFM segmentation, anomaly detection, and AI Q&A — all with auditable pandas operations behind every answer. from $14.99/mo. Live at datahubpro.co.uk.
100 words
DataHub Pro is a UK-built AI analytics platform that turns Excel and CSV files into a full analytics surface in minutes — KPI dashboards, Holt-Winters forecasting, cohort retention, RFM segmentation, anomaly detection, AI Q&A. The differentiator: every AI answer ships with the deterministic pandas operations the model ran, so the maths is auditable end-to-end — the same standard founder Dr Waqas Rafique built into AI products at J.P. Morgan. from $14.99/mo, flat, with a 7-day free trial — designed for SaaS founders, agencies and finance teams who need analytics without a £40k/year BI contract.
250 words
DataHub Pro is a UK-built AI analytics platform designed for the gap between “free formula generator” and “£40,000-a-year enterprise BI contract.” The product turns Excel and CSV files into a full analytics surface in minutes — KPI dashboards, Holt-Winters forecasting with auto-tuned parameters, cohort retention, RFM segmentation, anomaly detection, branded DOCX and PPTX exports, and AI Q&A over the data with full tool-use.
The product’s key technical differentiator: every AI answer is generated by the model running deterministic pandas operations on the data and returning the call trace alongside the answer. This makes the analysis auditable end-to-end, in contrast to most “ask your spreadsheet” tools where the LLM eyeballs the data and produces unverifiable output.
DataHub Pro is built and led by Dr Waqas Rafique, who holds a PhD in Statistical Machine Learning and currently serves as Vice President for AI Strategy and Transformation at J.P. Morgan in London. Prior to JPM, he was Associate Professor in Artificial Intelligence at University College London, Technical Lead of the Applied Machine Learning Group at the University of Oxford, and Senior Research Scientist at the University of Cambridge Computer Laboratory. He was endorsed as an Upcoming Future Leader in Data Science by the Royal Academy of Engineering in 2021.
The company is registered as DataHub Pro Ltd in the United Kingdom, self-funded, and currently in market launch. Pricing is from $14.99/mo with a 7-day free trial, no annual contract, and no enterprise tier. The product is live at datahubpro.co.uk.
Founder bio
Dr Waqas Rafique is the founder and CTO of DataHub Pro. He holds a PhD in Statistical Machine Learning from Newcastle University (2016, EPSRC-funded via the University Defence Research Collaboration) and an MSc in Digital Communication Systems with Distinction from Loughborough University.
His prior career spans more than a decade of senior research and engineering roles: Vice President for AI Strategy and Transformation at J.P. Morgan (2024 – present); Associate Professor in Artificial Intelligence at University College London (2021–2024); Technical Lead of the Applied Machine Learning Group at the University of Oxford (2020–2021), where he led the technical work on a £1.5m Gates Foundation malaria-outbreak prediction project; Scientific Advisor to the UK Government’s Joint Biosecurity Centre at the Alan Turing Institute (2021); Senior Research Scientist at the University of Cambridge Computer Laboratory (2019–2020), where he was elected a postdoctoral fellow at Trinity College Cambridge; and Research Scientist at King’s College London (2017–2019), where he led the development of the first AI solution for humanitarian demining (£1.04m project, deployed across African and South-East Asian regions in collaboration with HALO Trust).
He has authored 15+ peer-reviewed publications including in NeurIPS and IEEE ICASSP, chaired IEEE SAM 2016 in Brazil, and was endorsed as an Upcoming Future Leader in Data Science by the Royal Academy of Engineering in 2021. He is a British national based in London.
Full bio: datahubpro.co.uk/about
Story angles for journalists
Angle 1: The credentialed founder building from the day job
Dr Rafique is launching DataHub Pro alongside his role as VP of AI Strategy at J.P. Morgan — a pattern of senior technical founders building public-facing SaaS in parallel with corporate roles. Why now, why this market, what it took to ship.
Angle 2: Auditable AI as a wedge
Most “ask your spreadsheet” AI tools have the model eyeball the data and hallucinate confidently. DataHub Pro’s LLM tool-use runs deterministic pandas operations and returns the call trace. A working example of the responsible-AI principles UCL teaches.
Angle 3: UK SME analytics gap
The from $14.99/mo price point is 30× below Tableau’s £600+ enterprise tier. DataHub Pro is positioning specifically for the agency, SaaS founder and finance lead who can’t justify a £40k BI contract. The price-to-capability ratio question for UK SMEs.
Angle 4: Academic-to-startup pipeline
Cambridge / Oxford / UCL / JPM — British academic ML talent commercialising into a SaaS company. What the UK ecosystem does well, what’s missing, why the founder didn’t take the venture-funded route.
Angle 5: Spreadsheets as the universal interface
Despite a decade of “Excel is dead” predictions, finance, agencies and operations still run on spreadsheets. Why DataHub Pro is betting on the spreadsheet as the input layer, not trying to replace it.
Ready-to-quote statements
“After more than a decade leading machine-learning projects at Cambridge, Oxford, UCL and now J.P. Morgan, I noticed the same pattern everywhere — smart people had real data and real questions, and the tooling to answer them either cost £600 a seat or required a data engineer they couldn’t afford. DataHub Pro is what I’d hand to those people.”
— Dr Waqas Rafique, Founder & CTO
“Most AI analytics tools today have the model eyeball the data and hallucinate confidently. We do the opposite — the AI runs deterministic pandas operations and returns the call trace, so every answer is auditable end-to-end. It’s the same standard I built into AI products at JPM.”
— Dr Waqas Rafique on auditable AI
“You shouldn’t need a £40,000-a-year contract to know your customer cohort retention. We priced this for the agency owner with five clients and the founder doing their own MRR. from $14.99/mo, flat, no enterprise tier — on purpose.”
— Dr Waqas Rafique on pricing
Logos & brand assets
Contact
For interviews, quotes, screenshots or anything else not on this page, email the founder directly: hello@datahubpro.co.uk. Response time within 24 hours.
Last updated: 9 May 2026.
