The Rows alternative with auditable AI and full analytics output.
Rows is the AI-native spreadsheet from a Lisbon team — slick interface, generative cell-fill, integrated databases. DataHub Pro is a different shape: instead of replacing the spreadsheet, it's the analytics layer above it. Drop in any CSV/Excel, get KPI dashboards, Holt-Winters forecasting, RFM, editable DOCX/PPTX reports — all auditable via tool-use AI. from $14.99/mo.
Why teams switch from Rows to DataHub Pro
If you're searching for a Rows alternative you usually fall into one of three buckets. Here's what we hear most often from teams who've made the move.
You want the analytics layer above the spreadsheet, not a replacement spreadsheet
Rows is a spreadsheet with AI built in — fits if your team works inside spreadsheets. DataHub Pro is purpose-built for the workflow that takes a spreadsheet and turns it into a dashboard + report — different shape.
You need auditable AI for client / regulated work
Rows' AI is generative cell-fill. DataHub Pro's tool-use AI runs deterministic pandas operations and ships the call trace — every numerical answer is reproducible. Critical for finance, accounting, audit-sensitive workflows.
You ship Word/PowerPoint deliverables
Rows produces shareable spreadsheets. DataHub Pro produces editable Word documents and PowerPoint decks — the actual deliverable shape clients/boards want.
Side-by-side comparison
Honest, feature-by-feature. Pricing accurate as of May 2026 based on each vendor's published rates (or, where pricing is custom, our best estimate from public sources and our own conversations).
| DataHub Pro | Rows | |
|---|---|---|
| Starting price | from $14.99/mo | $19/mo Pro, $79/mo Business |
| Free tier | ✓ Yes | ✓ Free with limits |
| Primary interface | Upload + dashboards + reports | Spreadsheet (cells, formulas) |
| AI: generative cell-fill | Limited | ✓ Strong — flagship |
| AI: auditable analytical answers | ✓ Tool-use loop, call trace | Generative — answers can be wrong |
| KPI dashboards | ✓ | ✓ Limited |
| Holt-Winters forecasting | ✓ | ✗ Manual formulas |
| RFM / anomaly / cohort | ✓ | ✗ |
| Editable DOCX/PPTX | ✓ | ✗ Spreadsheet share |
Where DataHub Pro is genuinely better
Auditable vs generative AI
Rows' AI is generative — it predicts plausible answers. Sometimes those are correct, sometimes invented. DataHub Pro's tool-use AI runs real pandas operations and ships the call trace; every number is reproducible. For finance, accounting, audit-sensitive use, the difference is the difference between "safe to use on client work" and "needs human verification on every answer".
Analytics layer, not spreadsheet
Rows replaces the spreadsheet with an AI-augmented version. DataHub Pro sits above the spreadsheet — you keep using Excel/Sheets for what they're good at and use DataHub Pro for the analytics + report layer. Different shape; works alongside rather than replacing.
Built-in advanced analyses
Holt-Winters forecasting, RFM, anomaly detection, cohort retention — all one-click in DataHub Pro. In Rows, those would be hand-built formulas or external tools.
When Rows is still the right choice
- Your team lives inside the spreadsheet and wants AI inside that interface
- Generative cell-fill (data enrichment, AI-generated rows) is your primary use case
- You don't need editable Word/PowerPoint deliverables
- You don't need auditable AI for regulated work
Who DataHub Pro is built for
Teams that started with Rows and wanted the analytics + reports layer on top. Auditors, accountants, regulated industries that need auditable AI rather than generative.
FAQs
How is the AI different from Rows?
Rows uses generative AI — text prediction. DataHub Pro uses tool-use AI — the LLM picks deterministic pandas operations to run. The mechanics: ask "what's our biggest customer?" — Rows generates a plausible answer; DataHub Pro runs aggregate_by_field(customer, sum, revenue) → sort(desc) → top_n(1) and shows the trace. Rows is faster; DataHub Pro is reproducible.
Can DataHub Pro replace my spreadsheet?
Not the spreadsheet itself — the analytics layer above it. Most teams use Excel/Sheets for the underlying data and DataHub Pro for the analyses + reports.
Does it work with Rows files?
Export from Rows as CSV/XLSX, drop into DataHub Pro. Rows' formulas don't carry across (different formula engines), but the data does.
Which is better for AI-driven data enrichment (e.g., classifying companies)?
Rows' generative cell-fill is stronger for that specific use case. DataHub Pro's AI is built for analysis questions, not enrichment.
Can I use both?
Yes — many teams do. Rows for in-spreadsheet AI work, DataHub Pro for the dashboard + report deliverable. Complementary not competitive at this layer.
Does either handle 1M-row Excel files?
DataHub Pro: 200 MB / 2M rows on Pro. Rows: similar limits depending on plan. Beyond that scale, both struggle and you'd want warehouse-native tooling.
Can I use both Rows and DataHub Pro together?
Yes, many teams do: Rows for collaborative data prep/enrichment, DataHub Pro for the analytics and report output layer. Export from Rows as CSV, drop into DataHub Pro.
Which is better for a marketing agency?
DataHub Pro, for one reason: the output. Agencies send client reports in Word or PowerPoint. DataHub Pro generates those in one click; Rows outputs spreadsheets.
Why teams choose DataHub Pro over Rows
Analytics platform, not a spreadsheet replacement
DataHub Pro adds 10+ analytics tools (forecasting, RFM, anomaly detection) on top of your data. Rows is a better spreadsheet; DataHub Pro is the analytics layer above spreadsheets.
Auditable AI, not generative cells
Rows fills cells with generative AI predictions. DataHub Pro's AI runs real pandas operations and shows the tool trace — every answer is reproducible and auditable.
Editable client deliverables
Rows outputs look like spreadsheets. DataHub Pro generates branded DOCX and PPTX in one click — the format clients actually receive.
DataHub Pro vs Rows — full comparison
| DataHub Pro | Rows | |
|---|---|---|
| Starting price | $14.99/mo | $59/mo Pro |
| AI type | Tool-use (pandas) | Generative cell-fill |
| Forecasting | ✓ Holt-Winters + CI bands | ✗ |
| Anomaly detection | ✓ | ✗ |
| RFM segmentation | ✓ | ✗ |
| DOCX/PPTX export | ✓ | ✗ |
| Spreadsheet editing | ✗ | ✓ |
| Real-time collaboration | Multi-user dashboards | ✓ |
| Free tier | ✓ Permanent | ✓ Limited |
When Rows is the better choice
- You need a full spreadsheet editor with AI-assisted formula generation
- Your work is collaborative in-cell editing in real-time
- You want generative AI to fill/classify/enrich cell values at scale
- You don't need advanced analytics beyond what formulas can express
See it on your own data in 2 minutes.
The free tier doesn't ask for a credit card. Drop in a CSV and the dashboard, insights, and report are ready before your coffee cools.
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