Campaign Tracking Template with UTM
Roll up clicks, spend and conversions by campaign and channel.
Campaign Tracking Template with UTM is a free Excel workbook: 3 sheets, 157 live formulas and realistic sample data throughout, 12 KB as .xlsx.
The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.
A look inside
This is a real slice of the Campaigns sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.
| # | Campaign | Impressions | Clicks | Conversions | Revenue | CTR | CPC |
|---|---|---|---|---|---|---|---|
| 2 | Campaign 01 | 1,291,049 | 5,896 | 398 | £115,910 | =IF($E2=0,0,$F2/$E2) | =IF($F2=0,0,$D2/$F2) |
| 3 | Campaign 02 | 1,127,813 | 24,085 | 920 | £201,408 | =IF($E3=0,0,$F3/$E3) | =IF($F3=0,0,$D3/$F3) |
| 4 | Campaign 03 | 848,799 | 15,196 | 387 | £131,110 | =IF($E4=0,0,$F4/$E4) | =IF($F4=0,0,$D4/$F4) |
| 5 | Campaign 04 | 973,956 | 10,261 | 755 | £241,472 | =IF($E5=0,0,$F5/$E5) | =IF($F5=0,0,$D5/$F5) |
| 6 | Campaign 05 | 986,200 | 5,799 | 208 | £44,589 | =IF($E6=0,0,$F6/$E6) | =IF($F6=0,0,$D6/$F6) |
| 7 | Campaign 06 | 161,103 | 2,857 | 82 | £12,038 | =IF($E7=0,0,$F7/$E7) | =IF($F7=0,0,$D7/$F7) |
| 8 | Campaign 07 | 1,571,457 | 47,453 | 1,389 | £357,746 | =IF($E8=0,0,$F8/$E8) | =IF($F8=0,0,$D8/$F8) |
| 9 | Campaign 08 | 386,134 | 5,214 | 218 | £67,667 | =IF($E9=0,0,$F9/$E9) | =IF($F9=0,0,$D9/$F9) |
What’s in the file
What it explains
- Break-even ROAS is not 1.0
- CPA hides the mix
Download it
The workbook is free with a DataHub Pro account. Free accounts download three templates and keep them forever — re-downloading one you already have never counts again. Pro accounts get all 141.
Related templates
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<a href="https://www.datahubpro.co.uk/excel-templates/campaign-tracking">Campaign Tracking Template with UTM</a> — free Excel template from DataHub Pro
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