Sales template

Customer Churn Analysis Template

Churn rate by month and segment, with the revenue attached to each churned account.

Sheets 4 Live formulas 227 File .xlsx · 18 KB Category Sales

Free account · 3 templates free, then unlimited on Pro · opens in Excel, Google Sheets, Numbers and LibreOffice

Customer Churn Analysis Template is a free Excel workbook: 4 sheets, 227 live formulas and realistic sample data throughout, 18 KB as .xlsx.

The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.

A look inside

This is a real slice of the Customers sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.

#	Customer	Plan	Channel	Start date	End date	Active?	MRR £
4	Customer 001	Free	Organic	=DATE(2025,1,1)	=EDATE(D4,2)	No	£0.00
5	Customer 002	Pro	Paid	=DATE(2025,2,1)		Yes	£14.99
6	Customer 003	Pro	Referral	=DATE(2025,3,1)		Yes	£14.99
7	Customer 004	Pro	Outbound	=DATE(2025,4,1)		Yes	£14.99
8	Customer 005	Enterprise	Organic	=DATE(2025,5,1)		Yes	£149
9	Customer 006	Free	Paid	=DATE(2025,6,1)		Yes	£0.00
10	Customer 007	Pro	Referral	=DATE(2025,7,1)		Yes	£14.99
11	Customer 008	Pro	Outbound	=DATE(2025,8,1)	=EDATE(D11,9)	No	£14.99

Rows 4 onward of ‘Customers’. The workbook ships with sample data throughout so every formula has something to calculate the moment you open it.

What’s in the file

Start hereCustomersSummaryResults

What it explains

Logo churn and revenue churn tell different stories
Churn by channel is an acquisition finding, not a retention one
Watch tenure, not just the rate

Download it

The workbook is free with a DataHub Pro account. Free accounts download three templates and keep them forever — re-downloading one you already have never counts again. Pro accounts get all 201.

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Already filled it in? Upload it back and DataHub Pro recognises this workbook, calculates the totals, builds the SaaS metrics dashboard and watches its key numbers (Churn rate, Active customers, Churned customers). Upload next period’s version and it shows you what moved. Upload your filled-in file →

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Learn the method

Customer Churn Analysis in Excel — Free Template + Guide (2026)Step-by-step tutorial

Writing about Customer Churn Analysis? Link to this page.

The preview above is a real slice of the file, so this page is worth citing on its own — readers can see the formulas without downloading anything or making an account. Copy the line below.

<a href="https://www.datahubpro.co.uk/excel-templates/customer-churn-analysis">Customer Churn Analysis Template</a> — free Excel template from DataHub Pro

What you may do: link to this page, quote from it, and screenshot the preview, with attribution to DataHub Pro. Use the workbook itself in your own business, commercially, with no restriction and no attribution required. What you may not do: host the .xlsx elsewhere or resell it — send people here instead, where it stays current.

Or skip the spreadsheet entirely

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