Customer Churn Analysis Template
Churn rate by month and segment, with the revenue attached to each churned account.
Customer Churn Analysis Template is a free Excel workbook: 3 sheets, 221 live formulas and realistic sample data throughout, 15 KB as .xlsx.
The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.
A look inside
This is a real slice of the Customers sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.
| # | Customer | Plan | Channel | Start date | End date | Active? | MRR £ |
|---|---|---|---|---|---|---|---|
| 4 | Customer 001 | Free | Organic | =DATE(2025,1,1) | =EDATE(D4,2) | No | £0.00 |
| 5 | Customer 002 | Pro | Paid | =DATE(2025,2,1) | Yes | £14.99 | |
| 6 | Customer 003 | Pro | Referral | =DATE(2025,3,1) | Yes | £14.99 | |
| 7 | Customer 004 | Pro | Outbound | =DATE(2025,4,1) | Yes | £14.99 | |
| 8 | Customer 005 | Enterprise | Organic | =DATE(2025,5,1) | Yes | £149 | |
| 9 | Customer 006 | Free | Paid | =DATE(2025,6,1) | Yes | £0.00 | |
| 10 | Customer 007 | Pro | Referral | =DATE(2025,7,1) | Yes | £14.99 | |
| 11 | Customer 008 | Pro | Outbound | =DATE(2025,8,1) | =EDATE(D11,9) | No | £14.99 |
What’s in the file
What it explains
- Logo churn and revenue churn tell different stories
- Churn by channel is an acquisition finding, not a retention one
- Watch tenure, not just the rate
Download it
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<a href="https://www.datahubpro.co.uk/excel-templates/customer-churn-analysis">Customer Churn Analysis Template</a> — free Excel template from DataHub Pro
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