Ad ROAS & ACoS by SKU Tracker
ROAS, ACoS and CPA per campaign against each SKU's own break-even ROAS from its margin, with Scale/Hold/Cut flags and a budget reallocation view by SKU.
Ad ROAS & ACoS by SKU Tracker is a free Excel workbook: 4 sheets, 494 live formulas and realistic sample data throughout, 19 KB as .xlsx.
The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.
A look inside
This is a real slice of the Campaigns sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.
| # | SKU | Impressions | Clicks | Orders | Revenue | CTR | CVR |
|---|---|---|---|---|---|---|---|
| 2 | SKU-201 | 188,388 | 2,778 | 123 | £2,359 | =IFERROR(F2/E2,0) | =IFERROR(G2/F2,0) |
| 3 | SKU-202 | 46,587 | 716 | 91 | £3,111 | =IFERROR(F3/E3,0) | =IFERROR(G3/F3,0) |
| 4 | SKU-203 | 48,035 | 1,257 | 157 | £4,306 | =IFERROR(F4/E4,0) | =IFERROR(G4/F4,0) |
| 5 | SKU-204 | 7,394 | 211 | 15 | £201 | =IFERROR(F5/E5,0) | =IFERROR(G5/F5,0) |
| 6 | SKU-205 | 15,151 | 438 | 44 | £1,490 | =IFERROR(F6/E6,0) | =IFERROR(G6/F6,0) |
| 7 | SKU-206 | 55,116 | 1,409 | 194 | £4,365 | =IFERROR(F7/E7,0) | =IFERROR(G7/F7,0) |
| 8 | SKU-207 | 81,374 | 899 | 122 | £3,166 | =IFERROR(F8/E8,0) | =IFERROR(G8/F8,0) |
| 9 | SKU-208 | 72,994 | 1,672 | 94 | £2,034 | =IFERROR(F9/E9,0) | =IFERROR(G9/F9,0) |
What’s in the file
What it explains
- Break-even ROAS is a margin number, not an account number
- ROAS and ACoS are the same number upside down
- Scale on profit, not on ROAS
Download it
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Related templates
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<a href="https://www.datahubpro.co.uk/excel-templates/ecommerce-ad-roas-by-sku">Ad ROAS & ACoS by SKU Tracker</a> — free Excel template from DataHub Pro
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