Stock Cover & Sell-Through
Weeks of cover on recent rate of sale crossed with sell-through, so the buy list separates a stockout from dead money.
Stock Cover & Sell-Through is a free Excel workbook: 5 sheets, 386 live formulas and realistic sample data throughout, 21 KB as .xlsx.
The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.
A look inside
This is a real slice of the Buy list sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.
| # | SKU | Description | Avg weekly | Weeks cover | Sell-through | Suggested order | Priority |
|---|---|---|---|---|---|---|---|
| 2 | =SKUs!A2 | =SKUs!B2 | =SKUs!J2 | =SKUs!K2 | =SKUs!M2 | =MAX(0,ROUND(SKUs!J2*Settings!$B$2-SKUs!D2-S… | =IFERROR(F2*SKUs!J2,0) |
| 3 | =SKUs!A3 | =SKUs!B3 | =SKUs!J3 | =SKUs!K3 | =SKUs!M3 | =MAX(0,ROUND(SKUs!J3*Settings!$B$2-SKUs!D3-S… | =IFERROR(F3*SKUs!J3,0) |
| 4 | =SKUs!A4 | =SKUs!B4 | =SKUs!J4 | =SKUs!K4 | =SKUs!M4 | =MAX(0,ROUND(SKUs!J4*Settings!$B$2-SKUs!D4-S… | =IFERROR(F4*SKUs!J4,0) |
| 5 | =SKUs!A5 | =SKUs!B5 | =SKUs!J5 | =SKUs!K5 | =SKUs!M5 | =MAX(0,ROUND(SKUs!J5*Settings!$B$2-SKUs!D5-S… | =IFERROR(F5*SKUs!J5,0) |
| 6 | =SKUs!A6 | =SKUs!B6 | =SKUs!J6 | =SKUs!K6 | =SKUs!M6 | =MAX(0,ROUND(SKUs!J6*Settings!$B$2-SKUs!D6-S… | =IFERROR(F6*SKUs!J6,0) |
| 7 | =SKUs!A7 | =SKUs!B7 | =SKUs!J7 | =SKUs!K7 | =SKUs!M7 | =MAX(0,ROUND(SKUs!J7*Settings!$B$2-SKUs!D7-S… | =IFERROR(F7*SKUs!J7,0) |
| 8 | =SKUs!A8 | =SKUs!B8 | =SKUs!J8 | =SKUs!K8 | =SKUs!M8 | =MAX(0,ROUND(SKUs!J8*Settings!$B$2-SKUs!D8-S… | =IFERROR(F8*SKUs!J8,0) |
| 9 | =SKUs!A9 | =SKUs!B9 | =SKUs!J9 | =SKUs!K9 | =SKUs!M9 | =MAX(0,ROUND(SKUs!J9*Settings!$B$2-SKUs!D9-S… | =IFERROR(F9*SKUs!J9,0) |
What’s in the file
What it explains
- Weeks of cover uses RECENT sales, not the annual average
- Sell-through is a buying score, not a sales one
- Cover and rate of sale together, never separately
Download it
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Related templates
Learn the method
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<a href="https://www.datahubpro.co.uk/excel-templates/ecommerce-stock-cover">Stock Cover & Sell-Through</a> — free Excel template from DataHub Pro
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