Lead Scoring Template
Score inbound leads on fit and intent so sales works the best ones first — a scoring model without the formula spaghetti.
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See inside before you download: Lead Scoring Template · 9-Box Talent Grid & Succession Planner · Competitor Analysis Matrix Template · Customer Health Score Template
| Lead | Fit | Intent | Grade |
|---|---|---|---|
| Northwind | High | High | A |
| Acme | Medium | High | B |
| Globex | Low | Low | D |
What's inside this template
How it works
It loads with realistic sample data so you see a finished result immediately — nothing to set up.
Type over the sample values, or upload your own file and map the columns in a couple of clicks.
The tool recalculates instantly. Export to Excel or send a live link.
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Common questions
What should a lead score be based on?
Two things kept separate: fit (are they the right kind of company) and intent (are they showing buying behaviour). A perfect-fit lead doing nothing and a poor-fit lead requesting a demo need different responses, and one blended number hides that.
How do I pick the point weights?
Start from your closed-won deals and see which attributes they actually shared. Weights invented in a meeting encode what the room believes rather than what the data shows.
When should I recalibrate the model?
Quarterly, or whenever the ICP or pricing changes. Scoring models decay quietly — they keep producing numbers long after those numbers stopped predicting anything.
Start from the Lead scoring template
Open it with sample data, swap in your own, and export in seconds — no formulas, no blank page.
Use this template free →