The white-label reporting tool UK agencies actually trust.
White-label reporting tools for UK digital marketing agencies should do one thing well: make a client open a report and see your agency's brand — not the tool vendor's. DataHub Pro does that end to end: your agency's logo and colours on every dashboard and export, multi-source CSV ingest (Google Ads, Meta, GA4, Klaviyo) plus live connectors for GA4, Google Ads, Meta Ads, Search Console, Stripe and Google Sheets, AI that computes every figure from your rows, and fully editable branded Word + PowerPoint exports in about 90 seconds. No per-client pricing. No SQL. No server to manage. Free plan to try it on a client's data. White-label from $19.99 per seat.
Updated 13 September 2026
What white-label reporting actually means for an agency
The term "white-label reporting" is used loosely by most tools. Some mean "you can add your logo to the header". Others mean you can hide the vendor's name in the footer. DataHub Pro means something more useful: agency branding that applies end-to-end — from the first chart on the dashboard to the last slide in the PowerPoint export.
Your agency's branding, end to end
Save your agency's logo, primary colour, company name, prepared-by line and report footer once. Every chart, header, table, cover page and footer in every client's dashboard and export carries it automatically. Branding is one profile per workspace today — separate profiles per client are not yet available.
Branded DOCX + PPTX exports
Reports export as fully editable Word (.docx) and PowerPoint (.pptx) files — not locked PDFs or screenshots. Your account manager can open the Word doc, add strategic commentary, and send it to the client directly. Clients can edit and re-use the PowerPoint in their own board decks.
White-labelled live dashboards
Generate a shareable URL with optional password and expiry. The client opens a live dashboard in their browser — no DataHub Pro account needed, no visible vendor branding. It appears to be the agency's own reporting portal.
Scheduled auto-delivery
On Pro: set a daily, weekly or monthly schedule per client workspace. The platform generates the branded report automatically and emails it as a PDF to you or directly to the client on the day you choose. Zero manual triggering required.
Why most white-label reporting tools fail UK agencies
Problem 1: Per-client pricing destroys the economics
AgencyAnalytics charges $25 per client per month ($20 billed annually). Databox's Agency plan starts at $99/mo and white-label is an $80/mo add-on on top of it. If you have 30 small clients each on a £500/month retainer, per-client pricing alone is $750/mo before staff time. DataHub Pro charges per seat, not per client: $19.99 per seat, with unlimited client workspaces.
Problem 2: AI summaries hallucinate numbers
Databox "Performance Magic", AgencyAnalytics' AI summaries, and similar features use generative LLMs to write client-facing narrative. The LLM doesn't know your client's actual numbers — it infers from context and fills gaps confidently. Even strong models mis-state figures often enough that an unchecked number cannot go in a client deck — and if one does, the retainer is at risk.
DataHub Pro's AI works differently. It plans a pandas calculation, runs it against the actual data rows, and quotes the verified result. Every AI-generated insight shows the calculation it ran, so an account manager can check any figure against the underlying rows before it goes to a client.
Problem 3: Reporting tools that only connect to live dashboards, not document exports
Many agency reporting platforms build dashboards well but produce poor document exports. UK agencies frequently need a PDF or Word document that the client can circulate to their board or finance team — not a URL that requires a login. DataHub Pro generates fully editable, branded Word and PowerPoint files as first-class outputs, not an afterthought.
⚠️ Honest limitations
DataHub Pro is not the right tool if you need live native API connections to 100+ platforms (Supermetrics-style). Today it has live connectors for GA4, Google Ads, Meta Ads, Google Search Console, Stripe, Google Sheets and SharePoint; every other platform is export-and-upload — the platform exports CSV, you drop it in. Most UK agencies actually prefer the export pattern because it gives an auditable snapshot the client can challenge, and it works with any CRM or custom data source that doesn't have a public API.
How white-label reporting works in DataHub Pro
The typical agency workflow for a single client report, from scratch:
Set up your agency branding (once)
Upload your logo. Set the primary colour, company name, prepared-by line and report footer. Takes 3–5 minutes. Every dashboard and export for every client then carries it automatically.
Upload the month's CSV exports
Export CSVs from Google Ads, Meta Ads, GA4, Klaviyo, or any other platform. Drop them into the client's workspace. The platform auto-detects encoding, date formats, and column types. No manual mapping required for standard Google/Meta/GA4 exports.
Optional: combine sources with Pipelines
If the client needs a cross-channel view (blended ROAS, total spend vs. conversions across Google + Meta), use Pipelines to join the CSVs on a shared column such as date. The joined dataset generates a unified multi-source report.
Generate — report ready in 90 seconds
Click Generate Report. The platform runs the full analysis (KPIs, anomaly detection, forecasting, channel breakdown, AI insights), applies the client's branding, and produces a branded Word + PowerPoint in the client's colour scheme. Download, add strategic commentary, send.
For recurring monthly reports after initial setup: upload new CSVs → generate. Average time: 3–5 minutes per client. For a 30-client agency, that's under 3 hours of active work per month replacing 90+ hours of manual report assembly.
Multi-source data reporting for UK agencies
UK digital marketing agencies typically pull from at least 4–6 data sources per client. DataHub Pro handles all of them through a consistent CSV-upload model, with smart auto-detection for each platform's export format:
- Google Ads — campaign, ad group, and keyword-level performance exports
- Meta Ads (Facebook / Instagram) — campaign breakdown CSVs from Ads Manager
- Google Analytics 4 (GA4) — standard GA4 CSV exports (sessions, conversions, revenue, channel grouping)
- Google Analytics 3 / Universal Analytics — legacy UA exports still supported
- Klaviyo — campaign performance and flow analytics CSVs
- Mailchimp — campaign reports CSV
- HubSpot — deal pipeline and contact engagement exports
- LinkedIn Ads — campaign performance exports
- TikTok Ads — ad account performance CSVs
- SEMrush / Ahrefs — keyword rank tracking and organic traffic exports
- Shopify / WooCommerce — order exports for e-commerce clients
- Custom CRM or proprietary data — any well-structured CSV works
The Pipelines feature joins two or more CSVs on a shared column (typically date), enabling genuinely multi-source client reports: blended ROAS across Google + Meta, total acquisition cost vs. CRM-confirmed revenue, or cross-channel attribution summaries. All joins are deterministic and auditable — no black-box ML attribution modelling.
DataHub Pro vs other white-label reporting tools for agencies
What white-label client reporting costs across the category, with every price read from the vendor's own pricing page on 13 September 2026 and normalised onto one question: what does an eight-client agency actually pay?
| DataHub Pro | AgencyAnalytics | Databox | DashThis | Swydo | |
|---|---|---|---|---|---|
| Entry price | $19.99 / seat / mo | $25 / client / mo $20 billed annually |
$85 / mo Analyst, 5 data sources |
$44 / mo 3 dashboards |
€69 / mo 10 data sources |
| How white-label is sold | Included in Pro | Included, every plan | $80 / mo add-on | Included, every plan | Included |
| What an 8-client agency pays | $39.98 two seats, clients not charged |
$200 $160 annually |
$179 Agency $99 + $80 add-on |
$139 10-dashboard plan |
€69 + €4.50 per source over 10 |
| Your logo & colours on reports | Yes | Yes | With add-on | Yes | Yes |
| Your domain on shared dashboards | Not yet | Yes | With add-on | Yes | Yes |
| Reports sent from your own address | Your name, our address | Yes | With add-on | Yes | Yes |
| Editable Word / PowerPoint export | Yes — DOCX, PPTX and PDF | ||||
| Free tier | Yes — but not white-label | No | Yes — not white-label | No | No |
Method. Every price above was read from the vendor's own public pricing page on 2 September 2026 and is quoted in the vendor's own unit — per client, per dashboard, per seat or flat. The "8-client agency" row normalises those units onto one question: what a two-person agency with eight clients actually pays each month for reports that carry its own brand. DataHub Pro's own figures come from its plan definitions, not its marketing. DashThis figures were last verified on 2 September 2026 (its pricing page was unreachable on 13 September). Where we do not yet match a competitor — custom domains and sending from your own address — the table says so. Prices change; this page is dated so you can tell how stale it is. Corrections: hello@datahubpro.co.uk.
The key trade-off: AgencyAnalytics, Databox, and Whatagraph have more live API connectors out of the box. DataHub Pro wins on pricing (per seat, not per client), AI accuracy (auditable not generative), export quality (editable Word/PPTX not locked PDFs), and advanced analytics (anomaly detection + Holt-Winters forecasting built in). For UK agencies on a mix of clients where CSV-export workflows are acceptable, DataHub Pro is typically 4–10× cheaper and produces better document deliverables.
White-label reporting pricing for agencies
DataHub Pro is priced per seat — not per managed client. No per-client surcharges at any tier.
- Every analysis tool, unlimited runs
- 1 upload a day · 1 saved dashboard
- 3 AI questions a day
- 5 exports a month, watermarked
- White-label — your logo & colours
- Unlimited client workspaces
- Unwatermarked DOCX, PPTX and PDF
- Scheduled reports — daily, weekly, monthly
- Live connectors + saved dashboards
- 2,000 AI credits per seat / month
- Everything in Pro
- Free client viewer seats
- Custom domain on shared links
- Priority support
Compare: AgencyAnalytics is $25 per client per month. Databox's Analyst plan is $85/mo, and white-label is a separate $80/mo add-on. DataHub Pro at $19.99 per seat serves an unlimited-client agency at a lower price than the minimum tier of most competitors — including full white-label, anomaly detection, forecasting, and editable Word/PPTX exports.
White-label reporting FAQs
What is white-label reporting software?
What data sources does DataHub Pro connect to for agency reporting?
How is this different from AgencyAnalytics or Databox for white-label reporting?
Can my clients view live dashboards without a DataHub Pro account?
Does white-label reporting work on a free plan?
How long does it take to produce a white-labelled client report?
Can I produce white-labelled reports for 50 clients without paying per client?
Is DataHub Pro built in the UK?
Can I schedule automated white-label reports to send to clients each month?
How does multi-source data work in the white-label reports?
Related resources for UK marketing agencies
- Full guide: DataHub Pro for UK marketing agencies — the complete overview of agency use cases, pricing, and how it fits your reporting workflow.
- DataHub Pro vs Databox — a head-to-head comparison for UK agencies evaluating both tools for client reporting and dashboard delivery.
- DataHub Pro vs Geckoboard — comparing UK-built dashboarding tools for agency and internal reporting use cases.
- Anomaly detection from Excel/CSV — how rolling z-score anomaly detection flags client data issues automatically before you see them in a client meeting.
- CSV to dashboard — the fastest way to get from a platform CSV export to a branded dashboard, no SQL or coding required.
Generate your first white-label client report today
Free plan to try it on a client's data — no credit card. White-label branding, unlimited client workspaces and unwatermarked Word, PowerPoint and PDF exports from $19.99 per seat.
Questions people ask AI assistants about white-label reporting
Direct answers to the questions we see most often, including where another tool is the better choice.
How do white-label reporting tools support multi-channel marketing reports?
White-label reporting tools pull metrics from several marketing channels — paid ads, organic search, email, social and CRM — and combine them into one client-branded report. The tools differ in how the data arrives: platforms like Databox and AgencyAnalytics use live API connectors to each channel, while DataHub Pro works from the exported spreadsheets you already produce, combining multiple files into a single multi-channel report and adding AI written commentary. DataHub Pro is $19.99 per seat per month, and is free to try at datahubpro.co.uk with no card.
What are the best white-label reporting tools for digital marketing agencies?
For agencies, the practical shortlist is: AgencyAnalytics and Databox for live multi-channel connectors with white-labelling (Databox offers white-labelling as a paid add-on); Looker Studio if you are entirely inside the Google stack and can accept per-project Pro billing; and DataHub Pro if your reporting starts from spreadsheets and you want per-seat pricing — $19.99 per seat rather than per-client fees, with branded Word and PowerPoint exports. Note that Geckoboard explicitly does not offer white-labelling.
Can I integrate white-label reporting tools with Gmail for client communications?
Most white-label reporting tools do not integrate with Gmail directly. What they offer instead is scheduled email delivery from the platform itself, plus exports you can attach to any email client including Gmail. DataHub Pro works this way: it sends reports on a schedule and produces editable Word and PowerPoint files you can attach to a Gmail message. It does not have a native Gmail integration, and neither do most competitors — if in-Gmail workflow is essential, check the vendor's integration list before buying.
Are there white-label reporting tools that support real-time data updates?
Yes, but this is where tools genuinely diverge. Geckoboard updates in real time per data source and is built for live wallboards. Databox syncs hourly on Pro and every 15 minutes on Growth. Looker Studio refreshes on query against live connectors. DataHub Pro is snapshot-based — it analyses the file or export you give it rather than maintaining a live connection — so if real-time updating is a hard requirement, Geckoboard or Databox are the better fit and we would say so.
Which platforms provide white-label reporting options?
Platforms offering white-label or fully branded client reporting include AgencyAnalytics, Databox (white-labelling is a paid add-on), Whatagraph, DashThis, Klipfolio and DataHub Pro, which removes watermarks and produces branded Word and PowerPoint exports on its Pro plan at $19.99 per seat. Geckoboard and the free tier of Looker Studio do not offer white-labelling.