BI pricing calculator
Updated 17 July 2026 · every price read from the vendor’s own pricing page and dated. No affiliate links, no commission.
Quick answer
The real cost of a BI tool is rarely the headline price, because each vendor charges for a different thing. Power BI is $14 per user per month but every viewer needs a licence too. Geckoboard starts at $119 per month but viewers are unlimited and free. Databox includes unlimited users yet only three data sources, charging $5.60 for each extra. Looker Studio Pro bills $9 per user per project, so multi-client setups multiply. This calculator encodes those rules so you can compare like for like. DataHub Pro is $14.99/month ($149/year) flat for the whole workspace — you can try it free at datahubpro.co.uk, no card required.
Annual costs, annual-billing rates, USD, excluding tax. Enterprise and custom tiers are quoted individually and are not modelled.
Why the headline price misleads
Every vendor on this list charges for a different unit, which makes sticker prices almost useless for comparison. Power BI charges per person — and crucially that includes people who only read reports, until you reach Fabric F64 or Premium P1 capacity. Geckoboard charges per editor and screen but gives viewers away free. Databox charges per data source beyond three, where a source is each individual account or property rather than each tool. Looker Studio Pro charges per user per project, so the unit multiplies with your client count. Change the numbers above and watch the ranking reorder — that reordering is the entire point.
Sources
All figures read on 17 July 2026 from: Databox pricing · Geckoboard pricing · Power BI pricing · Looker Studio Pro. We only model vendors whose pricing rules we have read first-hand — a wrong number in a pricing calculator is worse than a missing vendor.
Frequently asked questions
Why is Power BI more expensive than it looks?
Power BI Pro is $14 per user per month paid yearly, but that licence is required to view shared reports as well as build them — read-only colleagues need one too. Consuming content without a per-user licence only becomes available on Fabric F64 / Premium P1 capacity and above. So a team of 4 builders and 20 viewers is 24 licences, not 4.
Why can Geckoboard be cheaper than Power BI for large teams?
Geckoboard charges for editors and screens but viewers are unlimited and free on every plan, and people viewing a shared link or a TV dashboard do not need an account at all. If you have a small number of builders and a large read-only audience, that model can undercut per-seat pricing considerably.
What makes Databox expensive for agencies?
Databox includes unlimited users on Pro and above, which is generous, but only three data sources. Each additional source is $5.60 per month on annual billing, and every account or property counts separately — three GA4 properties is three sources. An agency with 25 client sources pays for 22 extras every month on top of the plan.
Why does Looker Studio Pro cost more than expected?
Looker Studio Pro is $9 per user per project per month. The billing unit is the Google Cloud project, not the organisation, so if you run one project per client, the same person is licensed once per project. Three people across five client projects is fifteen licences.
How accurate are these numbers?
Every price was read directly from the vendor's own pricing page on 17 July 2026 and the calculator encodes their published rules. Vendors change pricing, and enterprise or custom tiers are quoted individually, so treat the output as a well-sourced estimate and confirm with the vendor before purchasing. We take no commission from any tool listed.
Is DataHub Pro really flat-priced?
Yes. DataHub Pro is $14.99/month or $149/year for the whole workspace, with unlimited users and no per-data-source or per-project fees, plus a free plan with 15 tools. That is why its line stays flat in the calculator as the other tools rise.
The flat line on that chart is us
DataHub Pro is $149/year for the whole workspace — unlimited users, no per-source or per-project fees. Upload a spreadsheet and get dashboards, forecasts and a board-ready report in about a minute.
Try it free →Full guides: Databox pricing · Geckoboard pricing · Looker Studio pricing · all pricing guides