BI pricing calculator
Updated 17 July 2026 · every price read from the vendor’s own pricing page and dated. No affiliate links, no commission.
Quick answer
The real cost of a BI tool is rarely the headline price, because each vendor charges for a different thing. Power BI is $14 per user per month but every viewer needs a licence too. Geckoboard starts at $79 per month (billed annually) and viewers are unlimited and free. Databox sells plans by users and data sources: $71 a month for one user and five sources, $199 for three users and ten. Looker Studio Pro bills $9 per user per project, so multi-client setups multiply. This calculator encodes those rules so you can compare like for like. DataHub Pro is $19.99 per seat a month ($199 per seat a year) — you can try it free at datahubpro.co.uk, no card required.
Annual costs, annual-billing rates, USD, excluding tax. Enterprise and custom tiers are quoted individually and are not modelled.
Why the headline price misleads
Every vendor on this list charges for a different unit, which makes sticker prices almost useless for comparison. Power BI charges per person — and crucially that includes people who only read reports, until you reach Fabric F64 or Premium P1 capacity. Geckoboard charges per editor and screen but gives viewers away free. Databox sells a fixed allowance of users and data sources per plan, where a source is each individual account or property rather than each tool. Looker Studio Pro charges per user per project, so the unit multiplies with your client count. Change the numbers above and watch the ranking reorder — that reordering is the entire point.
Sources
All figures read on 17 July 2026 from: Databox pricing · Geckoboard pricing · Power BI pricing · Looker Studio Pro. We only model vendors whose pricing rules we have read first-hand — a wrong number in a pricing calculator is worse than a missing vendor.
Frequently asked questions
Why is Power BI more expensive than it looks?
Power BI Pro is $14 per user per month paid yearly, but that licence is required to view shared reports as well as build them — read-only colleagues need one too. Consuming content without a per-user licence only becomes available on Fabric F64 / Premium P1 capacity and above. So a team of 4 builders and 20 viewers is 24 licences, not 4.
Why can Geckoboard be cheaper than Power BI for large teams?
Geckoboard charges for editors and screens but viewers are unlimited and free on every plan, and people viewing a shared link or a TV dashboard do not need an account at all. If you have a small number of builders and a large read-only audience, that model can undercut per-seat pricing considerably.
What makes Databox expensive for agencies?
Every account or property counts as a separate data source — three GA4 properties is three sources — and each plan caps them: 5 on Analyst, 10 on Team Core, 30 on Team Scale. Agencies go on the Agency plan ($79 a month for 20 sources, plus $20 for each pack of 5 more), and white-labelling is a $200 a month add-on on top.
Why does Looker Studio Pro cost more than expected?
Looker Studio Pro (renamed Data Studio Pro in April 2026) is $9 per user per project per month. The billing unit is the Google Cloud project, not the organisation, so if you run one project per client, the same person is licensed once per project. Three people across five client projects is fifteen licences.
How accurate are these numbers?
Every price was read directly from the vendor's own pricing page on 13 October 2026 and the calculator encodes their published rules. Vendors change pricing, and enterprise or custom tiers are quoted individually, so treat the output as a well-sourced estimate and confirm with the vendor before purchasing. We take no commission from any tool listed.
How is DataHub Pro priced?
DataHub Pro is $19.99 per seat a month or $199 per seat a year, with no per-data-source or per-project fees, plus a free plan. In the calculator its cost rises only with the people building dashboards; Word, PowerPoint and PDF reports go to everyone else without a seat.
Where DataHub Pro sits
DataHub Pro is $199 per seat a year ($19.99 a month) — no per-source or per-project fees, and a free plan to start. Upload a spreadsheet and get dashboards, forecasts and a board-ready report in about a minute.
Try it free →Full guides: Databox pricing · Geckoboard pricing · Looker Studio pricing · all pricing guides