Looker Studio pricing in 2026
Updated 17 July 2026 · prices taken directly from Looker Studio’s own pricing page and verified on 17 July 2026. No affiliate links. Vendors change pricing — check the source before you buy.
Quick answer
Looker Studio (formerly Google Data Studio) is free to use for the core product, and Looker Studio Pro costs $9 per user per project per month on annual billing, with a 30-day trial. The detail that catches teams out is that Pro bills per Google Cloud project, not per organisation — so an agency running a separate project per client needs a separate subscription for each one. You are also billed per licensed user rather than per active user.
Looker Studio plans and prices
| Tier | Price | Billing unit | What you get |
|---|---|---|---|
| Looker Studio (free) | $0 | — | Full core reporting and dashboards; reports are owned by the individual who created them |
| Looker Studio Pro | $9/user/project/mo | Per user, per Google Cloud project | Organisation ownership of reports, team content management, Google Cloud support, 30-day trial |
Looker Studio Pro is charged per user per Google Cloud project. If you keep a separate project per client or per business unit — which agencies typically do — each project needs its own Pro subscription, and the same person working across five client projects is billed five times. You are also charged for every licensed user, not just active ones: somebody who has not logged in for three months still costs $9/month until you remove their access. Twenty users on a single project is $2,160 a year.
What Looker Studio actually costs in practice
| Scenario | Plan + extras | Annual cost |
|---|---|---|
| Individual or small team, free tier | Looker Studio free | $0/year |
| 5 users on one project (Pro) | 5 × $9 × 12 | $540/year |
| 20 users on one project (Pro) | 20 × $9 × 12 | $2,160/year |
| 3 users across 5 client projects (Pro) | 3 × 5 × $9 × 12 | $1,620/year |
Where Looker Studio is genuinely the right choice
If you live in the Google ecosystem — GA4, Google Ads, BigQuery, Sheets — the free tier of Looker Studio is remarkable value and hard to argue against. It is genuinely free, genuinely capable, and connects natively to Google's own data. The main reasons teams leave are report ownership on the free tier (reports belong to the person who made them), connector costs for non-Google sources, and performance on large datasets.
Looker Studio vs DataHub Pro on price
| Tool | Price | Files / sources | Users | Notes |
|---|---|---|---|---|
| DataHub Pro | $14.99/mo flat ($149/yr) | Per workspace | Unlimited users, spreadsheet-first AI analysis, free plan with 15 tools | |
| Looker Studio (free) | $0 | — | Free and capable; reports owned by individual, not the organisation | |
| Looker Studio Pro | $9/user/project/mo | Per user, per project | Org ownership + support; cost multiplies across projects |
DataHub Pro is a different shape of product: it works from the spreadsheets you already have rather than live SaaS connectors, computes every figure server-side so the output is auditable, and charges one flat price for the whole workspace. If you need live connectors into dozens of cloud tools, Looker Studio is the better buy. If your reporting starts in Excel or CSV, we are a fraction of the cost.
Frequently asked questions
Is Looker Studio free?
Yes. The core Looker Studio product, formerly Google Data Studio, is free to use with no licence cost. Looker Studio Pro is the paid tier at $9 per user per project per month.
How much does Looker Studio Pro cost?
Looker Studio Pro is $9 per user per project per month on annual billing, with a 30-day free trial. Because it is billed per Google Cloud project, the same user working across multiple projects is charged once per project.
Why is Looker Studio Pro billed per project?
Pro attaches the subscription to a Google Cloud project so that reports become organisational assets rather than personal ones. The side effect is that agencies or teams running one project per client pay for each project separately.
What is the difference between Looker Studio and Looker?
They are different products. Looker Studio (formerly Data Studio) is the free, self-serve reporting tool with a $9/user/project Pro tier. Looker is Google's enterprise BI platform with a semantic modelling layer and enterprise pricing quoted by sales.
What is a good Looker Studio alternative?
It depends what pushed you off it. For non-Google data living in spreadsheets, DataHub Pro is $14.99/month flat with unlimited workspace users and AI analysis with a visible audit trail. If your data is all in Google products, the Looker Studio free tier is very hard to beat on price.
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