Membership Churn & Retention Template
Churn, average member life, and what one point of churn is worth.
Membership Churn & Retention Template is a free Excel workbook: 4 sheets, 160 live formulas and realistic sample data throughout, 16 KB as .xlsx.
The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.
A look inside
This is a real slice of the Monthly sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.
| # | Month | Opening members | Joiners | Leavers | Closing | Churn rate | Net growth |
|---|---|---|---|---|---|---|---|
| 2 | 2025-03-01 00:00:00 | =1240 | 105 | 73 | =$B2+$C2-$D2 | =IF($B2=0,0,$D2/$B2) | =$C2-$D2 |
| 3 | 2025-03-31 00:00:00 | =E2 | 81 | 56 | =$B3+$C3-$D3 | =IF($B3=0,0,$D3/$B3) | =$C3-$D3 |
| 4 | 2025-04-30 00:00:00 | =E3 | 103 | 79 | =$B4+$C4-$D4 | =IF($B4=0,0,$D4/$B4) | =$C4-$D4 |
| 5 | 2025-05-30 00:00:00 | =E4 | 110 | 41 | =$B5+$C5-$D5 | =IF($B5=0,0,$D5/$B5) | =$C5-$D5 |
| 6 | 2025-06-29 00:00:00 | =E5 | 107 | 77 | =$B6+$C6-$D6 | =IF($B6=0,0,$D6/$B6) | =$C6-$D6 |
| 7 | 2025-07-29 00:00:00 | =E6 | 116 | 44 | =$B7+$C7-$D7 | =IF($B7=0,0,$D7/$B7) | =$C7-$D7 |
| 8 | 2025-08-28 00:00:00 | =E7 | 122 | 82 | =$B8+$C8-$D8 | =IF($B8=0,0,$D8/$B8) | =$C8-$D8 |
| 9 | 2025-09-27 00:00:00 | =E8 | 83 | 60 | =$B9+$C9-$D9 | =IF($B9=0,0,$D9/$B9) | =$C9-$D9 |
What’s in the file
What it explains
- Churn is the business
- Member lifetime value
- The first ninety days decide it
Download it
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Related templates
Writing about Membership Churn & Retention? Link to this page.
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<a href="https://www.datahubpro.co.uk/excel-templates/fitness-membership-churn">Membership Churn & Retention Template</a> — free Excel template from DataHub Pro
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