Content Performance Tracker Template
Normalises sessions and conversions by months live, flags decaying content from 30-day traffic, and summarises by type with a top ten.
Content Performance Tracker Template is a free Excel workbook: 4 sheets, 370 live formulas and realistic sample data throughout, 19 KB as .xlsx.
The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.
A look inside
This is a real slice of the Content sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.
| # | Title | Sessions 30d | Conversions | Backlinks | Words | Months live | Sessions /mo |
|---|---|---|---|---|---|---|---|
| 5 | How to build a 13-week cash flow… | 375 | 650 | 7 | 3,200 | =MAX(1,DATEDIF(B5,$B$1,"m")) | =E5/J5 |
| 6 | Budget vs actual: the five varia… | 1,957 | 16 | 3 | 1,200 | =MAX(1,DATEDIF(B6,$B$1,"m")) | =E6/J6 |
| 7 | Northgate Foods cuts month-end c… | 1,252 | 113 | 3 | 2,400 | =MAX(1,DATEDIF(B7,$B$1,"m")) | =E7/J7 |
| 8 | Forecasting with Holt-Winters in… | 828 | 230 | 37 | 2,400 | =MAX(1,DATEDIF(B8,$B$1,"m")) | =E8/J8 |
| 9 | The KPI dashboard nobody reads | 455 | 39 | 11 | 1,800 | =MAX(1,DATEDIF(B9,$B$1,"m")) | =E9/J9 |
| 10 | Cleaning messy CSV exports witho… | 465 | 98 | 27 | 600 | =MAX(1,DATEDIF(B10,$B$1,"m")) | =E10/J10 |
| 11 | Cost-plus vs target margin pricing | 226 | 33 | 33 | 1,800 | =MAX(1,DATEDIF(B11,$B$1,"m")) | =E11/J11 |
| 12 | Net revenue retention explained | 606 | 118 | 19 | 2,400 | =MAX(1,DATEDIF(B12,$B$1,"m")) | =E12/J12 |
What’s in the file
What it explains
- Lifetime sessions flatter old content
- Decay is the signal to refresh, not to write more
- Conversions, not sessions, decide the top ten
Download it
The workbook is free with a DataHub Pro account. Free accounts download three templates and keep them forever — re-downloading one you already have never counts again. Pro accounts get all 201.
Related templates
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<a href="https://www.datahubpro.co.uk/excel-templates/marketing-content-performance">Content Performance Tracker Template</a> — free Excel template from DataHub Pro
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