Email Campaign Performance Tracker
Logs every send and computes delivery, open, CTR, CTOR and unsubscribe rates against benchmarks, with a monthly rollup on summed counts.
Email Campaign Performance Tracker is a free Excel workbook: 3 sheets, 373 live formulas and realistic sample data throughout, 18 KB as .xlsx.
The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.
A look inside
This is a real slice of the Campaigns sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.
| # | Date | Clicks | Unsubs | Orders | Revenue | Delivery | Open rate |
|---|---|---|---|---|---|---|---|
| 5 | 2026-01-15 00:00:00 | 1,435 | 86 | 120 | £28,768 | =E5/D5 | =F5/E5 |
| 6 | 2026-01-23 00:00:00 | 122 | 26 | 4 | £1,567 | =E6/D6 | =F6/E6 |
| 7 | 2026-02-01 00:00:00 | 71 | 7 | 6 | £1,284 | =E7/D7 | =F7/E7 |
| 8 | 2026-02-09 00:00:00 | 134 | 19 | 8 | £1,450 | =E8/D8 | =F8/E8 |
| 9 | 2026-02-17 00:00:00 | 850 | 179 | 28 | £9,098 | =E9/D9 | =F9/E9 |
| 10 | 2026-02-26 00:00:00 | 100 | 9 | 3 | £547 | =E10/D10 | =F10/E10 |
| 11 | 2026-03-05 00:00:00 | 143 | 48 | 11 | £2,035 | =E11/D11 | =F11/E11 |
| 12 | 2026-03-14 00:00:00 | 203 | 13 | 16 | £3,073 | =E12/D12 | =F12/E12 |
What’s in the file
What it explains
- CTOR is the rate that judges the email
- Never average the rates — total the counts
- Unsubscribes are a cost, not a vanity metric
Download it
The workbook is free with a DataHub Pro account. Free accounts download three templates and keep them forever — re-downloading one you already have never counts again. Pro accounts get all 201.
Related templates
Writing about Email Campaign Performance Tracker? Link to this page.
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<a href="https://www.datahubpro.co.uk/excel-templates/marketing-email-campaign-performance">Email Campaign Performance Tracker</a> — free Excel template from DataHub Pro
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