Social Media Analytics Tracker Template
Records posts by channel and format, computes engagement rate and CTR, names the best format per channel and plots twelve weeks of trend.
Social Media Analytics Tracker Template is a free Excel workbook: 4 sheets, 359 live formulas and realistic sample data throughout, 19 KB as .xlsx.
The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.
A look inside
This is a real slice of the Posts sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.
| # | Date | Impressions | Engagements | Clicks | Followers gained | Eng rate | CTR |
|---|---|---|---|---|---|---|---|
| 2 | 2026-06-01 00:00:00 | 6,077 | 205 | 71 | 12 | =E2/D2 | =F2/D2 |
| 3 | 2026-06-04 00:00:00 | 5,124 | 172 | 94 | 5 | =E3/D3 | =F3/D3 |
| 4 | 2026-06-05 00:00:00 | 3,396 | 242 | 44 | 8 | =E4/D4 | =F4/D4 |
| 5 | 2026-06-08 00:00:00 | 3,546 | 155 | 37 | 12 | =E5/D5 | =F5/D5 |
| 6 | 2026-06-10 00:00:00 | 3,305 | 187 | 56 | 12 | =E6/D6 | =F6/D6 |
| 7 | 2026-06-12 00:00:00 | 2,250 | 188 | 27 | 11 | =E7/D7 | =F7/D7 |
| 8 | 2026-06-13 00:00:00 | 5,633 | 430 | 34 | 26 | =E8/D8 | =F8/D8 |
| 9 | 2026-06-15 00:00:00 | 3,516 | 278 | 58 | 24 | =E9/D9 | =F9/D9 |
What’s in the file
What it explains
- Engagement rate on impressions, not followers
- Best format is a per-channel question
- Weekly, not daily
Download it
The workbook is free with a DataHub Pro account. Free accounts download three templates and keep them forever — re-downloading one you already have never counts again. Pro accounts get all 201.
Related templates
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<a href="https://www.datahubpro.co.uk/excel-templates/marketing-social-media-tracker">Social Media Analytics Tracker Template</a> — free Excel template from DataHub Pro
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