Basket & Transaction Analysis Template
Revenue split into transactions, units per transaction and price.
Basket & Transaction Analysis Template is a free Excel workbook: 3 sheets, 308 live formulas and realistic sample data throughout, 15 KB as .xlsx.
The formulas are printed on this page, unedited, so you can check the method before downloading anything. Swap in your own numbers and the whole file recalculates — which is the part no chat window can hand you. Opens in Excel, Google Sheets, Numbers and LibreOffice; no add-in and no macro.
A look inside
This is a real slice of the Daily sheet from the actual file — not a screenshot, and not a mock-up. Cells shown in violet are live formulas, exactly as they arrive.
| # | Date | Store | Footfall | Transactions | Units | Revenue | Conversion |
|---|---|---|---|---|---|---|---|
| 2 | 2026-08-01 00:00:00 | Oxford St | 697 | 167 | 330 | £17,035 | =IF($C2=0,0,$D2/$C2) |
| 3 | 2026-08-01 00:00:00 | Manchester | 717 | 176 | 228 | £9,996 | =IF($C3=0,0,$D3/$C3) |
| 4 | 2026-08-01 00:00:00 | Leeds | 771 | 106 | 201 | £7,003 | =IF($C4=0,0,$D4/$C4) |
| 5 | 2026-08-01 00:00:00 | Bristol | 469 | 103 | 186 | £4,862 | =IF($C5=0,0,$D5/$C5) |
| 6 | 2026-08-02 00:00:00 | Oxford St | 686 | 180 | 217 | £12,972 | =IF($C6=0,0,$D6/$C6) |
| 7 | 2026-08-02 00:00:00 | Manchester | 1,083 | 222 | 407 | £19,963 | =IF($C7=0,0,$D7/$C7) |
| 8 | 2026-08-02 00:00:00 | Leeds | 983 | 196 | 376 | £17,439 | =IF($C8=0,0,$D8/$C8) |
| 9 | 2026-08-02 00:00:00 | Bristol | 953 | 119 | 245 | £6,887 | =IF($C9=0,0,$D9/$C9) |
What’s in the file
What it explains
- The identity that matters
- Conversion
- Attachment
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Related templates
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<a href="https://www.datahubpro.co.uk/excel-templates/retail-basket-analysis">Basket & Transaction Analysis Template</a> — free Excel template from DataHub Pro
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