SaaS KPI Dashboard Template
MRR, churn, CAC and the rest on one live board with trend sparklines — the numbers a SaaS team checks every morning.
Prefer the spreadsheet? Download the .xlsx — free with an account, 3 free downloads.
See inside before you download: KPI Dashboard Template
What's inside this template
How it works
It loads with realistic sample data so you see a finished result immediately — nothing to set up.
Type over the sample values, or upload your own file and map the columns in a couple of clicks.
The KPI dashboard recalculates instantly. Export to Excel or send a live link.
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Common questions
Which KPIs belong on a SaaS dashboard?
MRR and its growth, gross and net revenue retention, churn, CAC and payback period. Net revenue retention is the one investors look at first, because it shows whether the existing base grows without new sales.
What's the difference between gross and net revenue retention?
Gross counts only losses — churn and downgrades — and caps at 100%. Net adds expansion from existing customers, so it can exceed 100%. Above 100% means the business grows even with no new logos.
How often should the dashboard update?
Monthly for board-level metrics, weekly for anything the team acts on. Daily SaaS metrics are mostly noise — the underlying numbers don't move fast enough to justify the attention.
Start from the KPI dashboard (SaaS) template
Open it with sample data, swap in your own, and export in seconds — no formulas, no blank page.
Use this template free →