Ecommerce KPI Dashboard Template
Revenue, AOV, conversion and returns in a single at-a-glance view — the store’s health on one screen.
Prefer the spreadsheet? Sales Dashboard Template · Amazon FBA Fee & Profit Calculator · Marketplace Fee Reconciliation · SKU Profitability & Contribution Margin Analysis · Ad ROAS & ACoS by SKU Tracker · Returns & Refund Analysis · Basket & Transaction Analysis Template — free with an account, 3 free downloads.
See inside before you download: Sales Dashboard Template · Amazon FBA Fee & Profit Calculator · Marketplace Fee Reconciliation · SKU Profitability & Contribution Margin Analysis · Ad ROAS & ACoS by SKU Tracker · Returns & Refund Analysis · Basket & Transaction Analysis Template
What's inside this template
How it works
It loads with realistic sample data so you see a finished result immediately — nothing to set up.
Type over the sample values, or upload your own file and map the columns in a couple of clicks.
The KPI dashboard recalculates instantly. Export to Excel or send a live link.
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Common questions
Which metrics matter most for an ecommerce store?
Revenue, conversion rate, average order value and return rate, with traffic as the denominator underneath. Revenue on its own can't tell you whether a good month came from more visitors or better conversion.
How do I increase AOV?
Bundles, volume pricing and free-shipping thresholds set just above current AOV are the usual levers. AOV is generally easier to move than conversion rate and lands straight on the bottom line.
Should returns be netted off revenue?
Show both. Gross revenue is what marketing generated; net of returns is what the business actually earned. A category with strong sales and a 40% return rate looks fine on gross and terrible on net.
Start from the KPI dashboard (e-commerce) template
Open it with sample data, swap in your own, and export in seconds — no formulas, no blank page.
Use this template free →